Yasmine Samir Abdelrahman
A half-Black half-Chinese product designer empowering people to share their authentic stories
I'm passionate about shaping digital experiences that empower individuals to share their authentic stories and connect with others. In my view, exceptional design fosters kindness and inclusivity, creating spaces where everyone feels free to express their true selves.
I thrive in mission-driven industries that are dedicated to helping users become the best versions of themselves, whether it’s through improved usability, inclusivity, or empathy in design.
Experience
In my most recent role as a Product Design Intern at Super, I had the privilege of designing their app and web experience for a travel subscription service. In just four months, we saw remarkable growth with over 15k subscribers in a 0 to 1 product launch.
Before that, I worked at Interac, RBC, and UPWorlds where I contributed to design systems, conducted user interviews, synthesized research findings, and enhanced the UX/UI of internal platforms and client-facing websites.
Verdanote
Developed high-fidelity wireframes for end-to-end flows, including the meta connection, search, and full account settings, contributing to the product's development.
Sheridan College Teaching Assistant
Assisted first-year students alongside professors during class and conducted 1:1 feedback sessions to guide them on coding websites in HTML/CSS.
Super
Launched a 0 to 1 subscriptions program as the primary product designer, achieving rapid growth with 15K+ active subscribers and a 97% continuation rate. Collaborated closely with cross-functional teams, including product managers, UX researchers, and engineers in a fast-paced Series-C startup. Facilitated weekly design critiques and coordination with developers and key stakeholders to align project execution with business requirements.
Interac
Executed a heuristic evaluation of an early-stage product, identifying 15+ recommendations aligned with design principles and processes. Analyzed findings from 12+ user testing interviews to inform actionable research insights. Presented and advocated for a pivotal project, leveraging research analysis and statistics, to Interac’s Innovation Council, effectively communicating its substantial value.
Royal Bank of Canada (RBC)
Enriched the RBC design system by creating and updating components, methodically documented in Figma used across 5+ teams. Demonstrated agile leadership, facilitating sprint sessions as a Scrum Master for seamless product planning and implementation. Attained recognition on the honor roll for delivering invaluable contributions to a department of 150+ individuals.
Hackville
Led the visual branding strategy for Hackademics in 2023, overseeing the development of design assets that include a responsive website, design system, and merchandise.
UPWorlds
Developed high-fidelity wireframes and revamped the platform’s landing, onboarding, and profile pages. Spearheaded the launch of a comprehensive design system tailored for an AR/VR-focused platform.
Develop For Good
Collaborated within a cross-functional team to create site maps, sketches, user flows, and low to high-fidelity wireframes for our client, a non-profit organization focused on deforestation. Led and facilitated weekly meetings with stakeholders to share progress and receive feedback on design work. Strongly enhanced communication and engagement with the client.
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Sheridan Interaction Design Association
Assisted first-year students in designing and coding projects with HTML, CSS, and JavaScript during mentorship sessions. Generated mood boards, rough drafts, and mockups for the association’s yearbook page using Figma.
A glimpse into my personal world
I'm an anime fan, story-driven gamer, and foodie on a quest for Toronto’s best matcha lattes. Any food or matcha recommendations are always welcome! 🍜🍵
